If A Company Manages To Fix Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well generally prosper, review sites help make sure of that.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do a lot of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have outstanding and great ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

The Majority Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall score.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center