89% Of Consumers Want To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, most people choose to read reviews on their phones.

Source: Statista

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to customer review statistics, a massive 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation doesn't impact just the customers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require client reviews. There's no way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp each month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would do it to educate others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Company

This stat is among lots of that show the value of online ratings. Now that news of consumer fulfillment travels this quick, keeping your customers pleased is more important than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for organizations with a perfect five star ranking.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically 2 out of 3 companies have outstanding and good ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings data, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs