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Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Potential team members likewise look at ratings and read reviews.
Source: Deloitte
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do many shoppers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
95% Of Disappointed Customers Will Return To A Company If A Business Deals With Issues Rapidly And Efficiently
Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
83% Of All Young Shoppers Were Invited To Give A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your clients builds their trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an indisputable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal