54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as advice from family and friends.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your consumers establishes trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Due To The Fact That They Desire To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Websites.

Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

American Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias