83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a physician.

Young people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews go on without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as advice from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There is no other way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

15% Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of possible customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Reviews Published On Twitter Can Boost Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

82% Of Customers Visit Review Sites Because They Want To Purchase A Service Or An Item And Wish To Get The Truth About Business Products And Services.

Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal