89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, most people choose to read reviews on their mobile phones.

Source: Statista

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users describe your service or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

82 Percent Of Customers Go To Review Websites Because They Wish To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review sites are locations that people go to get the facts about a service, item or business. Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take notice of consumers' suggestions online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically two-thirds of companies have excellent and outstanding rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick an attorney or a doctor.

Younger people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the large bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista