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Over Half Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do many individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Customers Might Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
89% Of Consumers Choose To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, people today prefer to read reviews on their phones.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of potential customers won't even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review stats, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista