Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation does not impact just the customers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

89% Of Customers Review A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82% Of Consumers Go To Review Websites Because They Want To Purchase A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Review websites are locations that people go to get the facts about a item, service or business . Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a company requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers check out Yelp monthly. If you have not declared your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

89% Of Clients Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, clients choose to read reviews on their mobile phones.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone