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More Than Half Of Shoppers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business
This stat is one of numerous that highlight the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more important than ever.
57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a perfect five star score.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly normally prosper, review websites help make certain of that.
Source: Statuslabs
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to focus on customers' recommendations online.
Source: Statuslabs
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Because the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online rankings data, we learnt that a business needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how appealing your marketing is, you still require consumer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and rating stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias