73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the prospective clients are looking for. Practically a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

The Typical Review Length Has Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Over Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

89% Of Customers Browse A Companies Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can just presume when it comes to trust.

Source: Review Trackers

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone