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Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews remain without a reaction. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
Because They Desire To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.
Review sites are places that customers go to get the facts about a business, service or item . Because they have actually currently formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million consumers check out Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review stats show the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Over Half Of Clients Aged 25-34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Clients Choose To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are going to spend more money with a business.
Source: Statuslabs