More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

83% Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Only 6% Of Consumers Do Not Trust Client Reviews At All

According to client review data, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

The Majority Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Customers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, people prefer to read reviews on their cell phones.

Source: Statista

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and good rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the general appeal of a website can only presume when it comes to trust.

Source: Review Trackers

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal