83% Of All Young Clients Were Invited To Give A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a medical professional.

Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

15% Of People Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible customers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to take note of consumers' suggestions online.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Practically a third of customers say written reviews are the only feature that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone