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54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still need consumer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
89% Of Clients Read A Businesses Feedback To Reviews
Not only do a lot of individuals read the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation doesn't impact simply the clients. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can only presume when it concerns trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also affect our buying decisions.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone