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53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Favorable Reviews Encourage 68% Of Customers To Use A Local Business
Because the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats show the general popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management stats indicate a business's reputation does not impact simply the clients. Potential team members also take a look at scores and read reviews.
Source: Deloitte