82 Percent Of Customers Go To Review Sites Since They Want To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Services And Products.

Users come since they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Generally, 142 million customers visit Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score really helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Consumers Might Invest 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

89% Of Consumers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, people today prefer to read reviews on their phones.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or an attorney.

Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone