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88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats show a business's reputation doesn't impact simply the consumers. Potential employees likewise look at rankings and take a look at reviews.
Source: Deloitte
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Given that the vast majority of consumers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Over Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating
This stat is one of numerous that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients pleased is more important than ever.
57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked only for services with an ideal five star ranking.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
The Majority Of Consumers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an indisputable impact on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your customers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are happy to spend more money with a company.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra