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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Potential employees also take a look at ratings and read reviews.
Source: Deloitte
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings data, we found out that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two-thirds of businesses have good and awesome ratings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to client review statistics, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of possible consumers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews generally bring the very same weight as guidance from loved ones.
Source: Brightlocal