Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would leave a review to inform others about their client encounter and 24% would certainly direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to client review stats, a massive 19 percent of consumers always rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You