Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the huge majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Nearly a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

89% Of Customers Want To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

89% Of Customers Review A Businesses Replies To Reviews

Not only do most individuals read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

83% Of All Younger People Were Invited To Give A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Majority Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of many that show the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with an ideal five star rating.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have good and exceptional ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal