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Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings stats, we learnt that a business requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.
Reviews and rating statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the would-be clients are looking for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Reviews Published On Twitter Can Grow Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Just 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to client review statistics, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
83% Of Customers Don't Trust Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take notice of customers' recommendations online.
Source: Statuslabs
Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made rapidly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center