52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the potential customers are searching for. Almost a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have outstanding and great rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

89% Of Clients Read A Companies Replies To Reviews

Not only do a lot of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential customers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista