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95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Consumers Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, folks choose to read reviews on their smart phones.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score
This stat is among many that highlight the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for businesses with a perfect five star ranking.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a doctor or a lawyer.
Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
82% Of Customers Go To Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Wish To Get The Truth About Business Services And Products.
Users come because they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone