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49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
89% Of Individuals Like To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, people today choose to read reviews on their cell phones.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the large majority of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is one of numerous that show the significance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with a perfect five star score.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score actually helps your overall rating.
According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online rankings statistics, we discovered that a business requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a company's reputation doesn't affect just the customers. Prospective team members also look at ratings and read reviews.
Source: Deloitte
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of businesses have great and outstanding scores. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers