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Only 6% Of Consumers Don't Rely On Consumer Reviews At All
According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never a buy without reading reviews first.
Source: Statista
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Company
This stat is among lots of that show the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers happy is more crucial than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for companies with a best five star score.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews remain without a response. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
The Majority Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz