91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation does not impact simply the consumers. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get a clear view of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp monthly. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as recommendations from family and friends.

Source: Brightlocal

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are looking for. Practically a third of customers state written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel