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77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Overall 2 out of 3 businesses have exceptional and good ratings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
89% Of Consumers Browse A Businesses Feedback To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to take note of consumers' recommendations online.
Source: Statuslabs
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
15 Percent Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of potential clients will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews
Corresponding with your customers establishes trust. Even something easy like responding to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are happy to invest more money with a company.
Source: Statuslabs
67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
95% Of Unhappy Customers Will Return To A Business If A Company Takes Care Of Issues Rapidly And Efficiently
Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Just 6 Percent Of Consumers Don't Trust Client Reviews At All
According to client review stats, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista