Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Handles Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business

Clients do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When customers have to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

If They Were Asked, 77% Of Clients Would Certainly Leave A Review

More than a 35% would post a review to educate others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and great rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers well usually succeed, review websites help make certain of that.

Source: Statuslabs

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra