More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective customers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of many that highlight the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your clients pleased is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation doesn't affect just the consumers. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs