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88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation doesn't impact simply the customers. Potential team members likewise look at ratings and take a look at reviews.
Source: Deloitte
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Shared On Twitter Can Grow Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Google Accounts For 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat clients honorably normally succeed, review websites help ensure of that.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this statistic. The better other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
83 Percent Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to pay attention to consumers' suggestions online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
The Majority Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine