89% Of Individuals Choose To Read Reviews On Their Mobile Devices

Be it via an app or a mobile internet browser, customers choose to read reviews on their phones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the large bulk of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

American Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal