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Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it via an app or a mobile internet browser, most people choose to read reviews on their cell phones.
Source: Statista
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable effect on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when clients have to choose a service provider.
Source: DemandGenReport
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements select to focus on consumers' suggestions online.
Source: Statuslabs
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Certainly Submit A Review
More than a 35% would leave a review to notify others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA clients.
Source: Statista
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your customers establishes trust. Even something as basic as responding to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are more willing to spend more cash with a company.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz