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72% Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Clients Review A Businesses Responses To Reviews
Not only do many individuals check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
83% Of Consumers Don't Rely On Advertising
The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads select to pay attention to consumers' suggestions online.
Source: Statuslabs
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to client review data, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
89% Of Consumers Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile phones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as recommendations from family and friends.
Source: Brightlocal
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics suggest a company's reputation does not affect just the clients. Prospective employees likewise look at scores and read reviews.
Source: Deloitte