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91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
15% Of Users Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics show a company's reputation doesn't impact just the clients. Potential employees likewise look at scores and take a look at reviews.
Source: Deloitte
83% Of All Young Customers Were Asked To Give A Review Recently
Of those invited, 80% of consumers did give a review. Overall, businesses have actually asked 66% of all clients to submit a review on their company.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the vast majority of customers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Customers Could Invest 31% More With A Business That Has Great Reviews
Take notice of this fact. The better other users explain your service or product, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
Over Half Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Ranking
This stat is one of lots of that show the importance of online rankings. Now that news of customer fulfillment travels this quick, keeping your customers happy is more important than ever.
57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for businesses with a best five star score.
Source: Brightlocal