95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly usually prosper, review websites help ensure of that.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a reply. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Definitely Submit A Review

More than a 35% would post a review to advise others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation does not affect just the customers. Potential team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential clients are searching for. Practically a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers