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Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and ranking data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp every month. This is as great a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated material has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
15% Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of potential clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings data, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
89% Of Shoppers Like To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, most people choose to read reviews on their phones.
Source: Statista
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and exceptional scores. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers