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91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic appeal of a site can just presume when it pertains to trust.
Source: Review Trackers
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million consumers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'extremely influential'.
To highlight the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as guidance from family and friends.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation does not impact just the clients. Prospective employees also look at ratings and read reviews.
Source: Deloitte
United States Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.
Source: Statista
15 Percent Of Visitors Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz