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54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If A Company Manages To Solve Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Company
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
77% Of Clients Would Definitely Give A Review If They Were Asked
More than a 35% would leave a review to inform others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
89% Of Consumers Choose To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their mobile devices.
Source: Statista
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of consumers' suggestions online.
Source: Statuslabs
73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a third of consumers state composed reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.
Source: Capterra
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require consumer reviews. There's no way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
89% Of Customers Review A Companies Feedback To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider