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Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.
Although we now know why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as guidance from loved ones.
Source: Brightlocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income
Businesses that treat clients honorably usually succeed, review sites help make sure of that.
Source: Statuslabs
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online scores statistics, we discovered that a business needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of businesses have excellent and outstanding ratings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Clients Want To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their phones.
Source: Statista
77% Of Customers Would Likely Submit A Review If They Were Asked
More than a 35% would post a review to notify others about their customer experience and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
The Average Review Word Count Has Gotten 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo