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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
82 Percent Of Consumers Check Out Review Websites Due To The Fact That They Wish To Acquire A Product Or A Service And Wish To Get The Truth About Business Services And Products.
Review websites are places that customers go to get the facts about a service, business or item . Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still need client reviews. There's no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Generally, 142 million customers check out Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
95% Of Unsatisfied Clients Will Return To A Company If A Company Takes Care Of Issues Quickly And Effectively
Clients don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday