89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, clients prefer to read reviews on their smart phones.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential customers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

The Typical Review Length Has Become 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are much more likely to employ an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

89% Of Consumers Review A Businesses Replies To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably generally prosper, review sites help ensure of that.

Source: Statuslabs