Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%

User review stats show the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did leave a review. In general, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably normally flourish, review websites help ensure of that.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of numerous that highlight the value of online rankings. Now that news of consumer satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for organizations with an ideal five star score.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of clients' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal