Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential consumers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you may anticipate, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs