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91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as advice from loved ones.
Source: Brightlocal
Most Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower ranking really helps your overall rating.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews
Corresponding with your clients develops trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are happy to spend more cash with a business.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
74% Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Due To The Fact That They Desire To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.
Users come since they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and awesome rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal