If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

77% Of Clients Would Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of customers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation doesn't impact simply the clients. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal