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53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
89% Of Customers Browse A Businesses Responses To Reviews
Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When consumers need to pick a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If A Business Handles Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Return To A Company
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Most Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats suggest a company's reputation does not impact just the consumers. Potential team members also take a look at scores and read reviews.
Source: Deloitte
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone