53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation does not affect simply the customers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

70 Percent Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When clients need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their mobile devices.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra