74% Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we found out that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients creates trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

The Majority Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably normally succeed, review websites help make certain of that.

Source: Statuslabs

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

70% Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo