If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service

This stat is one of numerous that illustrate the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with an ideal five star ranking.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

70% Of Consumers Prefer To Discover A Business By Means Of Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million customers go to Yelp every month. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of People Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential clients won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as guidance from friends and family.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs