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Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our buying preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or an attorney.
Young people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When clients need to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated material has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
If A Company Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business
Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a company's reputation does not affect just the customers. Potential employees also look at rankings and read reviews.
Source: Deloitte
15% Of Consumers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential consumers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
89% Of Buyers Prefer To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, most people choose to read reviews on their phones.
Source: Statista